Instead, Charlton went into business, successfully, and also founded a number of football academies for youngsters.

相反，查尔顿的经商事业做的很成功，并成立了好几所少年足球学校。

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Although the underlying concept will be to help disadvantaged youngsters, the idea is for the brand to become a successful business in its own right, said Boyle.

尽管这个潜在的观念将会帮助家庭背景不好的青年，但真正的想法是为了把品牌在自己权利的基础上变成一项成功的生意。Boyle说。

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Mr Elkann is a graduate in industrial engineering, having chosen that subject, he says, because it was more challenging than economics or business, the usual choices of youngsters preparing to take over the family firm.

ECONOMIST: Face value

Making the game fun for casual fans and hooking youngsters has proved to be good business, for which the mascot fits the bill.

FORBES: Sports

Youngsters need to focus on more practical things... starting a business from scratch.

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