My colleagues and I have created a simple and practical approach for doing just that, for creating realistic vision and strategic map for your business and then using that map to navigate through rough waters or calm.
Or tap into the metadata embedded in your purchase and put a business on a map, see the tips you have paid or get a report on your spending habits this month.
Programmable Web, a site that tracks mashups, figures that about half of the mashups it sees are based on Google's mapbusiness and about half of all mashups fund themselves using the Google ad machine.