To ensure that the event stimulates genuine business opportunities, partner institutions must have a budget ring-fenced for digital and media arts commissioning in the next twelve months and be looking to work with talent outside of London.

UNESCO: 'Interface 2015' to be held in York UNESCO City of Media Arts

Although some suggest Mr Romney has reason to be shy of boasting too much, he apparently used his business skills and a certain amount of flair to save an event that was deep in trouble: over budget and, in the minds of many, headed towards a failure that would humiliate America.

BBC: Romney faces Olympic test in London