There are laws that apply to business marketing and business creativity. If you comply with these laws, you will discover, develop and harness great ideas for new products and services.

进行商业营销、培养商业创意是有定律可循的，遵循这些定律，就可以发掘、构思并且利用绝妙点子，创造出新的产品与服务。

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Picking a name for your business requires much more than just creativity and a working knowledge of your target market.

为你的企业选取一个名字需要的不仅仅是创造力和你对目标市场的认识。

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The beginning of a project is typically accompanied by considerable uncertainty, and you want to encourage a lot of creativity to develop an application that addresses the business needs.

项目的开始一般都伴有相当多的不确定性，并且您想要鼓励大量创造力来开发满足商业需要的应用程序。

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Dr. John Kao is founder and chairman of the Institute for Large-Scale Innovation, a former Harvard Business School professor and author of the bestselling books Jamming: The Art and Discipline of Business Creativity and Innovation Nation.

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You cannot be in the business of creativity today and not admire the folks at Google.

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Eduardo A. Braniff is CEO of Imagination The Americas, a global, independent, creative agency that aims to transform business through creativity.

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