The first threat to business creativity is our endangered education system, with its downward trends in science and math, and its increasingly narrow focus on basic subjects.

第一个威胁商业的创造力的是我们有灭绝危险的教育系统，向下去世的科学和数学，以及对于基础学科的越来越狭隘。

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There are laws that apply to business marketing and business creativity. If you comply with these laws, you will discover, develop and harness great ideas for new products and services.

进行商业营销、培养商业创意是有定律可循的，遵循这些定律，就可以发掘、构思并且利用绝妙点子，创造出新的产品与服务。

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Picking a name for your business requires much more than just creativity and a working knowledge of your target market.

为你的企业选取一个名字需要的不仅仅是创造力和你对目标市场的认识。

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Dr. John Kao is founder and chairman of the Institute for Large-Scale Innovation, a former Harvard Business School professor and author of the bestselling books Jamming: The Art and Discipline of Business Creativity and Innovation Nation.

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You cannot be in the business of creativity today and not admire the folks at Google.

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Eduardo A. Braniff is CEO of Imagination The Americas, a global, independent, creative agency that aims to transform business through creativity.

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