Key benefits for their sponsoring organizations include generating ideas and information that fuel business innovation and customer satisfaction.

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Enterprises with data and information that are presently managed within an enterprise data warehouse (EDW) will leverage data integration technologies, such as those offered by large established vendors like Informatica, newly recognized vendors like Hadapt or emerging start-ups like Splice Machine, with whom I spoke this morning, and begin a migration towards Big Data, or Big-Data-like techniques to gain insight, and ultimately business value and innovation from data and information.

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Information is the fuel for business innovation and these new data sources are simultaneously disrupting every industry and creating new opportunities.

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