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The market has failed newspapers since the dot-com bubble burst and ad revenue vanished.
FORBES: How to Survive the Death of Print Media
Then the dotcom bubble burst and Doubleclick sold its ad network business to Max Worldwide.
FORBES: Jonah Goodhart's MOAT: Building the Digital Dashboard to Growing Brands Online
Because Burst mostly focuses on display ads, adding video will bring the higher ad rates which video provides.
FORBES: Blinkx Acquires Burst Media For Expanded Reach
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