bull-chain [林] 传送链
The information risk in supply chain, the bull whip effect, was described, that was inverse selection in the supply chain and moral degeneration.
笔者首先论述了供应链的信息风险，即牛鞭效应，供应链中的逆向选择、败德行为；
Supply chain contract can solve the "bull effect" and "double marginalization" in some degree, improving the whole revenue of the whole chain.
供应链契约可以在很大程度上克服供应链中的“牛鞭效应”和“双边际化效应”，提高供应链的整体效率。
Through the analysis of indetermination, information asymmetry, bull-effect and the balance of collision target in supply chain, explains the value of information in supply chain.
并通过对供应链中的不确定性与信息不对称，“牛鞭效应”的形成与产生原因以及供应链冲突目标的协调分析，说明了供应链中的信息价值。
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