The partners in BTOpenworld will be offering services tailored for the high speed link that gives customers full screen video, high quality music downloads plus exclusive recordings and films.
Of BT's share of the market, half of the connections are via its own ISP BTOpenworld and the rest is made up from internet service providers such as Freeserve and AOL which buy broadband wholesale from BT.
Initially the services will be prepared for users of the BTOpenworld service, but eventually it will be expanded to become a portal that BTs customers can access via almost any device - be it interactive TV, hand-held computer or mobile phone.