Watson, says author and industrial designer Gordon Bruce, got the idea from Eliot Noyes--an unsung genius who, before he died in 1977, revolutionized the role design played in corporate life.
Bank-rolled by owner Bruce Craig, Bath will have money to spend on their squad next season with higher-earning captain Luke Watson leaving, former England international Danny Grewcock retiring and fly-half Butch James contemplating a return to South Africa.