Before they left they were encouraged to browsein the restaurant shop, where food, wines, kitchen equipment and books of Mr Loiseau's recipes were on sale.
We already provide translation for Web pages on the fly as you browsein Chrome, text in mobile photos, YouTube video captions, and speech-to-speech 'conversation mode' on smartphones.
This is a viable solution for stores losing sales to potential customers who browse in-store but end up researching products and eventually buying through online-only retailers such as Amazon.