The World Cup's influence has already been proven to exceed the Olympics, whether it is in the size of the audience, broadcasting fees, scale of the sponsors, ticket prices, the sale of merchandise.

世界杯的影响力已经被证明超过奥运会，无论是观众人数，转播费用，赞助商规模，门票、其他产品售卖等远超奥运会数倍。

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This is a potentially huge problem because Barcelona derives 44% of its revenue from broadcasting fees, among the highest percentages of the top European clubs.

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We focus on all the money pouring in from sponsorships from Pepsico, FedEx, Allstate and Citigroup, for example, and broadcasting fees from NBC and Fox.

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It comes from athletic department revenue, which consists of broadcasting fees, ad sponsorships, donations from "boosters" (alums who give to football, not the university's general fund), ticket sales and shoe and apparel endorsements.

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