Some brands, like Starbucks, have embraced the opportunity to reach consumers with messaging that reads more one-on-one than broadcast.

一些品牌，比如星巴克通过一对一的信息发布来接触消费者。

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Since then however the public adoption of social media and mobile technology has grown at such a pace that the general public actually expect some form of engagement via these channels that goes beyond simple broadcast messaging.

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