But although they have the potential to be useful marketing tools, such networks can also be a source of damaging publicity, as British Airways (BA) and Virgin Atlantic have discovered to their cost.

也许，这些方式有可能成为有效的市场推广工具，但也有可能成为一种致命的宣传手段。 英国航空和维珍航空因此已经尝到苦果。

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Virgin Atlantic labels the move, which would make British Airways even more dominant at Heathrow airport, 'disastrous for consumer choice and competition'

维珍航空关注这一交易，因为它会给英国航空带来子西斯罗机场更强大的支配地位，“对消费者的选择面和竞争都是灾难”

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In fact, our efforts to establish Virgin Atlantic as the leading airline in the U. K. has certainly gotten under British Airways' skin.

事实上，我们希望将维珍大西洋航空公司打造成为英国行业领头羊的努力，确实让英国航空公司如坐针毡。

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America is right to demand more open access to Heathrow, the world's biggest and most lucrative international hub, which is now restricted across the Atlantic to a small club of airlines known as the Heathrow Four: United Airlines, American Airlines, British Airways and Virgin Atlantic.

ECONOMIST: Free the Heathrow Four

Coming in second, in a four-way tie for second place, were Lufthansa, British Airways, Virgin Atlantic and EasyJet.

BBC: How eco is your airline?

British Airways and Virgin Atlantic, the two other UK-based airlines who have ordered 787s, said they were still working towards their original delivery dates.

BBC: A Boeing 787 at Farnborough air show