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Super Bowl Sunday is sure to bring the usual barrage of clever cola, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style.
FORBES: Creating the Perfect Super Bowl Ad
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Sports sales executives, under big pressure these days to bring in added sponsorship dollars, face the challenge of convincing beer and spirits distributors that a full-blown sponsorship is worthwhile.
FORBES: Baseball's Beer Battles
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De Beer now looked more comfortable and he slotted it easily, before striking a superb drop-goal to bring the scores level.
BBC: Aussies triumph in epic