Selfridges director Anne Pitcher said that women particularly favour bright red shades during periods of economic hardship because it brings them more confidence.

塞尔·福里奇百货公司的总监安妮•皮彻称，在经济困难时期，女性尤其钟爱亮红色，因为这能给她们带来更多自信。

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It was the beginning of what has been called the Great Male Renunciation, which would see men abandon the wearing of jewellery, bright colours and ostentatious fabrics in favour of a dark, more sober, and homogeneous look.

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