品牌周刊(Brandweek)的一位编辑分析,拥有一个好的产品,不等于就拥有一个好的品牌,但是如果没有好的产品,就不可能会有好的品牌。
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Brandweek looked at this campaign too, in a different article, and reported that sales of Old Spice Body Wash jumped 55% in the three months following the campaign.
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