We are looking for individuals with a desire to work for one of the world's top brands, with creative and strong sensitive to quality consideration.

现诚聘有强烈愿望为世界著名户外运动品牌服务、极具创造力的有识之士。

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Another driver for overseas deals is the desire of Chinese firms to control global brands.

BBC: Viewpoint: Why Chinese firms buy Western rivals

Each of these brands is a winner because each has tapped into some essential consumer desire and come up with a genuinely useful or convenient response.

FORBES: Birchbox, Like Apple and Amazon and Google, Is a Hit Because Its Founders Hit On the Right Question

The irony, of course is that kids claim to want novelty, but the disparity between this desire and the reality of their fear of the unknown has all too often left food brands pulling overly innovative products off shelves.

FORBES: How Food Companies Carry Out Sensory Consumer Research On Kids And Babies