We realised that Tip Top was awash with all the emotional appeal and child-like fun that its competitors lacked, despite their strong visual branding.

我们认识到，尽管他们强烈的视觉品牌，蒂普·托普充斥着所有的情感诉求和孩童般的乐趣，而其竞争对手缺乏。

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On a recent branding mission to China, we learned that every child in Chinese elementary school is taught the three Chinese innovations that changed the world: gunpowder, the compass, and movable type (Chinese ancients also invented paper currency).

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