Simply stated, branded virtual goods combine a real item - like artist merchandise - with some gaming or novelty element.

简单说吧，品牌化的虚拟物品结合了真实的物件，如艺人的衍生品，带有一些游戏和新奇的元素。

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This limits the pricing power of the branded-goods producers: consumers may not be able to recall the price of an individual item, but they usually remember whether their purchase was more or less expensive than similar items.

ECONOMIST: Competition in your local supermarket is getting vicious