That can speed up a move into branded generics.

这可以加快涉足品牌仿制药。

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Piramel, based in India, is a branded generics company.

位于印度的Piramel公司是一家生产著名品牌通用药物的企业。

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"Europe is a branded generics market and so pricing is not a major issue," he said.

欧洲是一个品牌性质的仿制药市场，所以定价不是一个主要问题，他说。

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It added that branded generics represent the most significant growth opportunity in emerging markets.

FORBES

He says he expects the branded generics to be squeezed on price while innovative drugs benefit.

FORBES: How Innovation In Europe And China Is Helping Novartis Over Its Patent Cliff

Founded and runs Sun Pharmaceuticals, maker of branded generics with factories in India, Europe and U.S. Investing in drug discovery.

FORBES: Magazine Article