Brand positioning relies on the identification of a real strength or value that has a clear advantage over the nearest competitor and is easily communicated to the consumer.

品牌定位依赖于某种真正的优点或价值，这种优点或价值相比直接竞争者有明显优势，并且易于和消费者沟通。

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Therefore, do not change the brand of nature, to maintain positioning and abide by the value of this luxury brand is a very difficult task.

因此，不要改变品牌性质，保持定位，恪守价值，这对奢侈品牌来说是一项非常艰巨的任务。

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The research considers that the impact degree of the brand positioning, the brand identifying and the brand authority on the brand value are 39%, 36%, and 24%.

该研究认为，品牌定位、品牌识别与品牌权威都对品牌价值具有影响，而三者的影响程度分别是39%，36%和24%。

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