This article from the view of brand utility explores the source of customer-based brand equity.

本文从品牌效用角度出发，探究基于顾客的品牌资产的来源。

youdao

Yahoo is a content oriented, entertainment brand with some utility via email, photos, etc.

雅虎是一个内容型的娱乐品牌，但也提供邮件和照片等实用性功能。

youdao

GM found a buyer for its Hummer sport-utility vehicle brand, which came to symbolise the company's fondness for gas-guzzling cars.

通用公司为其多功能运动型汽车品牌悍马找好买家，悍马代表了通用公司对耗油汽车的偏爱。

youdao

Their models range from Hyundai's new flagship, the Grand Santa Fe - which marks the brand's entry into the market for large, luxurious sports utility vehicles - to Kia's Provo concept, which is gunning at the quirky Mini.

BBC: Hyundai and Kia gain from European crisis

Lincoln luxury brand made a killing during the 1990s selling super-sized Navigator sport utility vehicles.

WSJ: Would You Drive This Car?

That's something Firestone hasn't been associated with since a string of sport utility accidents ending in the summer of 2000 nearly doomed the 102-year-old tire brand.

FORBES: Flats Fixed