Figure out a plan of action — the marketing plan — to build awareness and trial of the brand.

为此需要制定一个行动计划——也就是营销计划——去提升品牌认知和使用。

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Whether the push of macro market environment or the permeation of brand culture, the require for brand operation increases greatly and some enterprises made some brave trial.

不管是大市场环境的推动，还是品牌文化的渗透，近一两年香烟的品牌运作的呼声从未停过，厂商的动作也似乎越来越大胆起来。

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In order to better the majority of women find their own cosmetics, fashion network and Charm School Mina network jointly "brand cosmetics trial activities."

为了让广大女性更好的找到适合自己的化妆品，米娜时尚网和魅派网联合推出“品牌化妆品试用活动”。

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This move marks the first social gaming push for the brand, and if the trial goes well, more in-game integrations could follow.

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"The biggest danger is that if you're generating trial for a brand and people are actually going to a restaurant or a spa or buying a product, and it doesn't fulfil a value that's higher than they have paid for it, that could dilute or denigrate the value of the brand, " he says.

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The trial goes to the heart of the escalating controversy over how much patent protection pricey brand-name drugs should get.

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