The need for trust, value and brand transparency, among other trends from last year, are just as important today.

对信任、价值及品牌透明度的需求等去年的趋势在如今同样重要。

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The first, about trends in small manufacturers' profits, was based on a brand-new statistical series from the Federal Trade Commission and the Securities and Exchange Commission.

刚开始的时候，我先根据联邦商务委员会和证券交易委员会的系列统计数据，写些关于小制造商赢利趋势的文章。

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Are there any social trends which are likely to increase or decrease demand for the brand in the future?

是否存在任何社会趋势，在将来会影响到对本品牌的需求增减？

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"Some companies are just starting to understand the benefits of having their employees understand the internal CSR field, " says Chris Coulter, president of Globescan, a research consultancy on reputation, brand sustainability and trends.

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Brand managers convinced themselves that they were following social trends as faithful servants of consumer need.

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Also, diesel was considered an alternative fuel and he wanted his brand to be thought of as an alternative to the clothing trends of the time.

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