Brand equity measurement system includes three steps: conducting brand audits, designing brand tracking studies, as well as establishing a brand equity management system.

品牌资产测评系统包括实施品牌审计，设计品牌跟踪调研，建立品牌资产测评系统三个步骤。

youdao

"Marketing is getting more experimental, more aggressive and more direct, " says Andy Glaser, brand director at Heineken USA, who adds that the four annual tracking studies the company performs show that its U.S. Open sponsorship improves its recall with customers.

FORBES: Open Sponsors, Open Wallets