That service is used by publishers to understand what topics are trending, and by companies to do real-time social media monitoring and brand tracking.

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If a brand-tracking firm can't identify a contraband toy sold online, how can unsuspecting parents?

FORBES: Toxic Toys On The Web

That's the finding of a study released Tuesday by brand abuse tracking firm, MarkMonitor, measuring the disturbing growth of counterfeit drug sales on the Web.

FORBES: Magazine Article