This happens when your brand doesn’t walk your brand talk, meaning your marketing is saying one thing (making a perceptual promise) and the experience is ‘other’ than what is perceived.

当你的品牌并不能体现品牌观念的时候就会是这样的。 这就是说，你的营销说的是一样（做出感性的承诺），而实际上体验到的与所说的观念是不一样的。

youdao

Whoever you talk to within these brand shares the vision for who the company is and what it stands for.

如果你与这些品牌的任何员工交谈，他们都能和你分享他们公司的愿景以及这些愿景意味着什么。

youdao

Show and talk at conferences, be on lots of blogs, use social networks and build a brand.

出席各种会议并发表演讲；发表大量博客；利用社交网络宣传；打造品牌。

youdao

And it's really, the significance of advertising is getting friends to talk about a brand, right?

当你和朋友们聊起一个品牌的时候，广告的作用越来越明显了，不是吗？

SNS和广告的关系 - SpeakingMax英语口语达人

In the brand origination and remediation trade, we talk a lot about discovering brand DNA. Find that DNA. Investigate it, inhale it, and build upon it.

FORBES: Are Brands Zooming to Doomsday?

And talk about brand power: NYSE and Nasdaq are photographed and featured in pretty much every news story about the market.

FORBES: Does NYSE's 4.8% Dividend Yield Make It A Bargain?

As for us, I often talk about brand journalism.

FORBES: Inside Forbes: Journalism Requires New Models for Both Editorial and Ads