The increasing brand switching behavior has caused a great loss to many enterprises.
日益增加的品牌转换行为给企业带来了巨大的损失。
How to reduce consumers 'brand switching behavior and improve consumers 'brand loyalty becomes an urgent problem that should to be solved.
减少消费者品牌转换行为，提高消费者品牌忠诚度成为企业亟需解决的问题。
At present, research in this area is mainly on brand loyalty. However, the opposite of brand loyalty-brand switching behavior has been paid little attention.
当前，与此相关的研究主要集中在消费者品牌忠诚领域，对于品牌忠诚的反面——品牌转换行为却较少。
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