This article from customer contact point obtaining, the discussion enterprise the brand contact way which should pay attention in the brand spreading process.

本文从顾客接触点入手，探讨企业在品版传播过程中应该注意的品牌接触方式。

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The increasing use of social media tools by businesses is gradually changing the way companies are targeting customers and spreading brand awareness.

随着社区媒体在企业用户中的不断普及，企业定位客户群和传播品牌知名度的方式也正在逐渐改变。

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They are citizens of a kind of Apple nation, whose loyalty to the brand is about more than owning the best gadgets; it is about being part of a tribe and spreading the word.

他们是某类“苹果王国”的公民，他们对该品牌的忠诚不只限于拥有最好的电子产品，还体现在他们对社区的从属感、以及对产品的口碑相传上。

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Word of mouth is an innate and powerful means of spreading messages and building credibility for your brand.

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Why not put together a panel of customers for exploratory research, testing products concepts and spreading the word about your company, brand and products across the social Web?

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And spreading the Saks name too widely could weaken its brand: crown jewels, even expensively garnered ones, can quickly lose their sparkle if they are not polished.

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