However, in spite of the two models explained above, it is important to note that there is no fixed recipe or scorecard to measure brand equity.
然而,除了以上两种模型,值得注意的是对于品牌资产的评估还没有固定的处方或记分格式。
Balanced Scorecard is a brand new, widely recognized management concept and methods.
平衡计分卡是一个全新的、广受推崇的管理理念和方法。
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