The brand equity is the forefront theory of brand research.

品牌资产是品牌研究的前沿理论。

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Brand personality is the important theory on brand research.

品牌个性是品牌研究中的重要理论。

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The brand extension is the forefront theory of brand research.

品牌延伸策略是品牌研究的前沿理论。

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As such, typical brand research studies are failing us: they net opinions that are often inaccurate and insight-free.

FORBES: A Common Sense Approach To Measuring Brand Perception

Unfortunately, most brand research studies take too long to set-up and administer, and are not timely enough to optimize campaigns.

FORBES: A Common Sense Approach To Measuring Brand Perception

The result should be on-the-fly brand research that enables you to re-craft your messaging mid-campaign as well as giving you a tool to focus the keyword lexicon, or banner and display spend.

FORBES: Ditching the TV Ad and Taking the Google Road to Brand Promotion