A brand represents the consumers' experience with an organization, product, or service.

品牌代表了消费者和组织、产品或者服务的经验。

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The new brand represents the Company's commitment to bringing innovative and diversified products and services to its customers by leveraging the 3 Group's resources.

凭借崭新形象及3集团的优势，致力为客户提供具创意及多元化的流动通讯产品和服务。

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Goodwill is an intangible asset that represents the extra value ascribed to a company by virtue of its brand and reputation.

商誉代表一间公司因其品牌和信誉而得到的额外估值，是一项无形资产。

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"It represents two-thirds of the Toyota brand sales and more than half of the whole company's sales.

VOA: standard.2010.01.28

In the case of Classic Gold, they have obviously decided that Tony Blackburn represents the "brand" of the personality radio DJ, the "way it used to be" if you like, and if that suits their "audience profile" then so should the "brand" of music that a DJ of that school judges to be appropriate.

BBC: NEWS | Entertainment | Blackburn victory over Cliff ban

Bottom line, I believe that as Google moves forward with its mega-deal, it should take a hard look at who it is and what the Google brand represents to consumers, and make this the focus of its efforts.

FORBES: It's Not Hardware or Soft, It's a Battle of the Brand That Will Shape Google's Quest to Take on Apple

She says that her community members sometimes call her Miss Vodacom, because she represents the brand.

CNN: How big brands reach Africa's 'next million' shoppers