The fundamental and inescapable truth is this: If you own a brand and the founding spirit is no longer a force in energizing the brand, you will then need a way to fuel and renew the brand.
The beer giant, which is as it sounds, a venture between SABMiller and Molson Coors, will be required to pull its beers from every restaurant, bar and liquor store in the state because they did not renew their brand label registration before the shutdown.