While older consumers generally have brand preferences that are relatively hard to change, millennials are making many of their major purchases-such as car insurance-for the first time.

年纪大的消费者对于品牌使用的倾向性相对比较难改变，而千禧一代正处于第一次开始他们一些重要的采购-比如汽车保险。

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This questionnaire is to investigate consumer preferences for sales promotional schemes and the effect of sales promotion on GOME's brand image and brand loyalty.

此问卷是为了研究消费者对销售促销活动的喜爱和销售促销对于于国美电器有限公司的品牌形象和品牌忠诚度的影响。

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Other companies have leveraged big data in sales strategy to improve selling, pinpoint customer motivation, and understand brand preferences.

FORBES: Now that data's going really big, what's next?

It knows agents' incomes, broadband usage, brand preferences for jeans, beer and more.

FORBES: Cross-Pollinators

Now, each time a customer downloads an application, you learn a little more about her brand preferences, leisure interests or professional leanings.

FORBES: Show me your mobile, I'll show you who you are