The model of brand preference and corporate brand values is proposed.

提出了品牌感知价值吸引力对品牌偏好的影响模型。

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Because of this, many firms will attempt to create brand preference for their product line.

正因为这个原因，许多公司试图为他们的产品创造品牌效应。

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So researchers got to wondering: how come people who enjoy the stuff often express brand preference?

因此科学家们感到困惑：为什么喜欢这种酒的人经常表现出特定的品牌偏好？

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Researchers are starting to decode the neural signature for brand preference.

FORBES: Magazine Article

In many ways, it's now easier than ever to find a world-class smartphone, but unless you've developed a strong brand preference, choosing one is likely more difficult than ever before.

ENGADGET: 's smartphone buyer's guide: summer 2012 edition

The article points out that ad agencies ignored older consumers for 40 years, focusing instead on selling to young people on the belief that it is best to reach that age group before they settled on brand preference.

FORBES: Proof That Advertising Is Dumb