To assess the effects of brands on behavior, the researchers selected two competing brands, both well respected by consumers, with distinct and well-defined brand personalities.

我了了解商标对行为的影响，研究者挑选了两组对立的商标，它们具有不同特点并且所定义的内涵特征也不同，两组商标都是消费者所尊崇的。

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You can brand certain elements of the workbench, such as the splash screen, and define personalities to customize the operation and appearance of the UI.

可以给工作台的某些元素(比如快闪屏)加上自己的标志并定义个性化的特性，从而定制ui的操作和外观。

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By offering a television program that went behind-the-scenes to create compelling storylines, the NHL found a means to making its brand of hockey and the personalities within it accessible to die-hard fans, casual fans, and probably a good many who never even knew they could be interested in any of it.

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Some modern-day designers are doing the same thing, building brand identities around their names and personalities (or personas), which stand for much more than slim-cut suits or universally flattering wrap dresses (no offense to Hedi Slimane or Diane von Furstenberg).

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In fact, some of us even brand ourselves "PC Guy" or "Mac Guy" as if it says something about our personalities.

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