A trademark prevents others from using the identical or a similar word, name, or symbol to take advantage of the recognition and popularity of the brand or to create confusion in the marketplace.

商标可以防止其他人使用相同或相似的单词、名称或符号来利用品牌的认可度和知名度或在市场上造成困惑。

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A brand is more than a name, design or symbol.

品牌不仅是一个名字、设计或者象征。

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Or an attacker might be able to install a Trojan horse program or unsolicited E-mail sending software, aim at financial enrichment or cause brand name damage by modifying company resources.

或攻击者可以安装一个特洛伊木马程序或不请自来的电子邮件发送软件，目的是在金融活动或造成损害品牌名称，修改公司的资源。

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You must have your brand logo or name persistent at all times.

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