And we want to be with a name brand, because if we're gonna, you know, collaborate with them, we wanted it to be two big names, and again, increasing brand awareness for both.

另外我们想和一家名牌制造商合作，因为如果我们将来，你知道，和它们合作，我们就希望它可以成为两个大品牌，再一次，增加双方的品牌意识。

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"The more of a commodity PCs become, the more reliance manufacturers will place on brand-name awareness, pricing and market segmentation, " says Stephen.

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Brands that start out with high degrees of loyalty and emotional engagement have something better than high degrees of name awareness, or even high degrees of brand awareness with on-board diagnostics to fall back on.

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"Even though we hadn't used the Amway name in nine years, it still had a 90% brand awareness, compared to 3% from Quixtar, " says Lieberman.

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