I think in most cases, the best thing to do is keep in perspective that the stronger the brand of the individual that is tasked with promoting a business, the more reach and impact they may have.

我认为在大多数情况下，全面客观地看待“负责企业品牌推广的个人品牌效应越强，他们的影响力越大”这个问题为佳。

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Today our Brand Impact Evaluator and Commercial Value Calculator are far more robust, taking into account not only the quantity, but also the quality of time the brand is in the mind of the consumer (not just on the air), as well as the subtle, and not so subtle, ways true marketers squeeze value out of every dollar they spend.

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Yet, brands will need a more balanced measure of success, taking into account brand building beyond the immediate impact of a message.

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"We were worried about the impact of the economy, so we definitely became more aggressive in building our brand, " says Keith Vaughn, assistant dean of M.

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