星巴克的品牌使命(Brand Mission)是to inspire and nurture the human spirit one person, one cup and one neighborhood at a time(去激发和培育顾客之心灵:...
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... 第二个步骤是远景架构,就餍足战略引导的需求来讲,公司品牌远景应该包罗品牌愿景(brand vision)、品牌任务(brand mission)与品牌价格观(brand value),品牌愿景指的是品牌在将来所渴望达成价格水准,如惠普的品牌愿景“为人类的进步与幸福提供技能”,...
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Brand idea and mission 品牌理念与使命
There lies the issue of brand. There lies the issue of our mission.
这就存在品牌的问题,这也就存在我们使命的问题。
Many liken the process to a space launch, since each new record-topping tower is, in effect, a brand new mission into the unknown.
很多人都把这个过程比作太空探索,因为要新建一幢破纪录的高楼,意味着在未知领域的全新任务。
Usually, some text is required to communicate the message, or at least to illustrate the company's mission and brand image.
通常我们需要一些文字来传递更多的信息或者表达一个公司目标和品牌形象。
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