But Millward Brown Optimor has also been measuring the effects of brand on stock market performance - an area where little research has been done.

不过，Millward Brown Optimor也一直在评估品牌对股市表现的影响——人们目前对这个领域的研究很少。

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With a brand new measuring method from LAR, easy operation and calibration are also considered.

采用LAR专利的新的测量方法，可轻松实现操作和校准的简化。

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Therefore, measuring brand equity from a consumer's point will be more theoretical and practical value.

因此，从消费者的角度衡量品牌资产更具有理论和现实价值。

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We asked Dan Vinh, VP Global Marketing, Renaissance Hotels at Marriott International, about how the brand is measuring the worth of its content.

FORBES: 5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer

That's the finding of a study released Tuesday by brand abuse tracking firm, MarkMonitor, measuring the disturbing growth of counterfeit drug sales on the Web.

FORBES: Magazine Article

Sentiment analysis is a commonly used tool for measuring what people are saying about a particular company or brand, but it has issues.

FORBES: With Online Reviews, "Good" Doesn't Cut It