Enterprise brand management mode has become a hot issue of business administration study in the recent years.
企业品牌经营模式已成为近年来企业管理的热点研究之一。
Based on summarizing the study and practice of hotel brand management in China, this paper brings forward the new mode of management centered on constructing brand equity.
在总结中国饭店品牌管理的研究和实践的基础上,提出构建以品牌资产为核心对饭店品牌进行战略管理的新模式。
This thesis makes a deep study on the mode of brand management for ecological tourist zones.
论文结合生态旅游景区的具体情况,对生态旅游景区实行品牌管理的模式进行了研究。
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