... Estate Brand 地产品牌 brand management of real estate 房地产品牌管理 brand construction of real estate 房地产品牌建设 ...
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Real estate business enterprises widely lack connected brand strategy and do not establish the structure of valid brand management.
房地产企业普遍缺乏连贯性的品牌策略，未建立起有效的品牌管理架构。
Exactly proceed from this, the text combines some particularity of enterprise's operation of the real estate, plan to construct enterprise's brand management strategy system of a real estate.
正是从这一点出发，本文结合房地产企业运作的一些特殊性，构建了一个房地产企业品牌经营战略体系。
The real estate property management is a maintenance process of brand.
房地产资产管理是品牌的维护过程。
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