The realization of the mythical effect on the brand mainly depends on three factors.

品牌神话效应的实现主要依靠三个因素。

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Normally I am not too big of a fan of high end department stores, mainly because they only showcase the most popular items from each brand.

通常我不太喜欢高档商品点，主要因为他们有时只陈列每个品牌最受欢迎的产品。

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On Monday, Mattel said the closure was “mainly due to a strategy change” in China and the company “continues to be committed to developing the Barbie brand in China”.

本周一美泰表示，关闭芭比上海旗舰店“主要是由于战略调整”，美泰“将继续致力于在中国推广芭比品牌”。

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For example, Liquid Audio, based in Redwood City, California, relies mainly on its own brand of encryption, which ensures that each piece of music sent out is encoded so that only the intended recipient can play it.

ECONOMIST: In the picture

Though the company is declining from its current level of 69% market share given the pace of growth in the Chinese market, it still has many advantages over its peers mainly in the form of brand name and large number of subscribers.

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The brand never quite made it off the ground, mainly due to issues related to the 2008 financial crisis and resulting economic fallout.

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