From the perspective of brand longevity, the paper makes an empirical research on the mechanism of how longevity influences the purchase intention of old brands.

基于品牌长寿性这一独特视角，对老品牌的长寿性、品牌信任与消费者购买意向之间的关系进行实证研究。

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Calling himself late to the party, Buffett has commented on the longevity of the Coke brand, which he bought in 1988 along with Freddie Mac.

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Thanks to the incredible longevity of the Star Wars brand, kids today are nearly as hungry for plastic light sabers and X-wing flight simulators as they were in the 1980s.

FORBES: Magazine Article

"Our working relationship with PRADA is unique in its longevity and success, something no other phone company and luxury brand have been able to replicate, " said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company.

ENGADGET: LG, Prada officially renew phone partnership, confirm v3.0 for early 2012