Smart marketers will leverage search to improve the efficacy of their offline branding efforts, and in doing so, ultimately build the overall strength of their brand.

聪明的营销人员将利用搜索提高他们线下品牌建设的效果。这样做最终将建立他们品牌整体的影响力。

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And that is exactly why you need to have a well thought out strategy to leverage search to help build your brand.

这就是为什么你需要想出很好的策略提升你的搜索排名来建设你的品牌。

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One may suspect that Apple is actually mostly peeved that Amazon is trying to leverage off Apple's own successful brand to push sales of a rival smartphone and tablet PC platform -- Android.

有人可能会怀疑，苹果的气恼其实更多的是在于，亚马逊想借助苹果的品牌来推动竞争对手Android智能手机和平板电脑平台的销售。

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While there may be many tangible benefits Google derives from its connection to Motorola, it will be hard to get any brand leverage.

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Now, a new initiative by the Cleveland Clinic may be pointing the way for big-brand universities to leverage their name and expertise.

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It had no massive marketing budget or brand portfolio to leverage.

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