Bad news for Banks: a survey conducted by marketing research firm brand Keys found that consumers make no differentiation - none - between bank brands.
对于银行的坏消息：根据一个美国市场调研公司Brand Keys开展的调查显示，客户完全、彻底不能区分银行的品牌。
In addition to this, new technology has been developed to allow guests to use any brand of mobile phone to gain access to their hotel room, so they don't have to worry about their keys at all.
除此之外，通过新技术，可以让客人使用任何牌子的手机进入房间，因此他们不再需要担心客房钥匙的丢失。
Brand too can be considered a product, with the right message and value proposition to the customer being keys to success in the market.
品牌也可以看作是一个产品，而正确的信息和对于客户的价值主张是市场成功的关键。
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