The marketing strategy of Taobao makes it easy for customers to know the brand information.

淘宝网的营销活动向目标受众准确传达了品牌信息。

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Past research gave more weight to the cognitive processes underlying brand information processing.

认知因素对与品牌相关信息处理的影响，一直以来是相关研究的主流。

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If the enterprise has its own brand, there are also brand information, as long as the user will be able to find you in baidu search this brand website.

如果企业有了自己的品牌了，网站上也有会品牌信息，只要用户在百度一搜索这个品牌就能找到你的企业网站。

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Once they profile themselves you can then give them much more relevant brand information back.

FORBES: Magazine Article

Interestingly, among all the online channels where consumers can now find brand information, the Yahoo!

FORBES: Word of Mouth is Still a Valuable Marketing Tool

Today the consumer-brand relationship is developing a dynamic in which consumers demand greater access to brand information than ever before.

FORBES: The Most Important Job Facing CMOs: Creating A More Transparent Business Model