As in the case ofMrs Palin, awholesub-branch of psephology isnowdedicated to figuring out whether MrTrumpis "serious" aboutrunningormerelyburnishing his brand.
One of the reasons I was so excited to write my book is that it gives readers step-by-step instructions to building a personal brand online, from figuring out how they fit in, to choosing the right tools and using them efficiently.